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Unveiled this year at the North American International Auto Show, a concept version of Ford's pioneering 1960s sport utility vehicle retains the original Bronco's authentic, no-nonsense design and adds a turbocharged diesel engine for added kick.
While other sport utilities become more civilized, the Bronco concept bucks this trend in a simple two-seat design that features the same rugged good looks as its predecessor. It is instantly recognizable in shape. Reminiscent of the original Bronco are its boxy, upright roofline, short wheelbase, signature round headlamps and the Bronco name integrated into a modern three bar grille.
"True to its heritage, the Bronco concept is a tough, genuine SUV that's all about function," says J Mays, Ford Motor Company group vice president of design. "It's like a claw hammer in a box full of department store, battery-operated, plastic, power tools."
Subtle exterior details include exposed door hinges, cowl vents, flared wheel wells and unique loop-shaped door handles, which are integrated into the door panels and open with a gentle tug. Those classic round headlamps up front are updated in the Bronco concept for use of both light-emitting diodes and halogen light sources to cast a wider ray of light for better peripheral vision in off-road situations.
For a more open-air ride, the Bronco concept's roof is made up of two separate sections, the rear portion of which can be removed. Roll bar accents can then be attached for a look that recalls a Baja racer or the customized "Baja Broncos" Ford offered in the 1970s.
A monotone color scheme flows seamlessly from the Bronco concept's exterior body panels to its interior surfaces.
A monotone color scheme features warm metallic gray finish coupled with brushed aluminum accents and flows seamlessly from the Bronco concept's exterior body panels to its exposed interior surfaces. Both seats are trimmed in orange brown suede, like a workman's glove, and are accented with similarly colored inserts and a four-line stitching pattern, like the kind found on a rugged old tool belt.
"The Bronco concept is like your favorite pair of worn in, faded jeans
While other sport utilities become more civilized, the Bronco concept bucks this trend in a simple two-seat design that features the same rugged good looks as its predecessor. It is instantly recognizable in shape. Reminiscent of the original Bronco are its boxy, upright roofline, short wheelbase, signature round headlamps and the Bronco name integrated into a modern three bar grille.
"True to its heritage, the Bronco concept is a tough, genuine SUV that's all about function," says J Mays, Ford Motor Company group vice president of design. "It's like a claw hammer in a box full of department store, battery-operated, plastic, power tools."
Subtle exterior details include exposed door hinges, cowl vents, flared wheel wells and unique loop-shaped door handles, which are integrated into the door panels and open with a gentle tug. Those classic round headlamps up front are updated in the Bronco concept for use of both light-emitting diodes and halogen light sources to cast a wider ray of light for better peripheral vision in off-road situations.
For a more open-air ride, the Bronco concept's roof is made up of two separate sections, the rear portion of which can be removed. Roll bar accents can then be attached for a look that recalls a Baja racer or the customized "Baja Broncos" Ford offered in the 1970s.
A monotone color scheme flows seamlessly from the Bronco concept's exterior body panels to its interior surfaces.
A monotone color scheme features warm metallic gray finish coupled with brushed aluminum accents and flows seamlessly from the Bronco concept's exterior body panels to its exposed interior surfaces. Both seats are trimmed in orange brown suede, like a workman's glove, and are accented with similarly colored inserts and a four-line stitching pattern, like the kind found on a rugged old tool belt.
"The Bronco concept is like your favorite pair of worn in, faded jeans
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