Well, I called the place to see if they still stock it. No dice!
They now have many different manufacturers of spray on bed liners to chose from.
The one they said would be close to what I have is Morton Bed Liner.
Its a semi smooth liner available in different colors.
The other mfg's are more rough and will be tough to keep clean.
I can take some photos of mine but its 5 years old and could use a recoat. My Bronco is an off road rig only so it see's lots of abuse.
To get a good thick coat you must do several applications.
The thing I noticed after I was done was the stuff is $40/pint for the liner and $10/ hardner ($50 total). So $100 for the bed, $50 for the cab, $50 for the doors and rockers. The gun is $20 and the liner can screws right to the gun so you don't need anything else.
So being at $220 you might be able to get Rhino liner for just a bit more.
My liner is only 1/8" thick where Rhino liner is 1/4" and you will never have to do it again. Since I started with it I kept going. After seeing my buddies Rhino liner I would have saved up the cash to do it.