- Dec 26, 2003
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At a press conference today, Ford gave us an outline of its next few years, including a look at the 2020 Bronco. It's just a teaser of a truck under a cover right now, but it gives us a hint of the size and proportions of the new 4x4. Ford also announced that it will build a hybrid version of the Bronco, and that it's working on a new yet-unnamed small off-roader to slot below the Bronco.
This is our first real look at the 2020 Bronco, even though there's not much to see. When Ford first announced in 2017 that it was bringing the famous 4x4 SUV back, it only confirmed the name. The image reveals the Bronco to have a boxy, upright shape, a short-ish wheelbase, and minimal overhangs. We do know that it'll challenge the all-conquering Jeep Wrangler and that it's based on the 2019 Ranger.
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We don't know what to expect from Ford's upcoming baby off-roader, shown here in red, but from what we see here it seems likely that it'll rival the Jeep Renegade. Ford global markets chief Jim Farley says all of this is part of an effort to increase the automaker's off-road presence.
"Ford helped start the off-road phenomenon and has majored in off-road capability for decades–from the Bronco to the Raptor," Farley said in a press release. "Now, we’re ready to reclaim our rightful place as the off-road vehicle leader"
In other words, Ford is serious about taking the fight to Jeep.
At the press conference, Ford had some other news to share regarding future products, revealing plans for a new performance-oriented Explorer ST to follow in the footsteps of the first Ford Performance SUV, the Edge ST. The automaker also reiterated its plans to bring hybrid drivetrains to the F-150, Mustang, Bronco, Explorer and Escape, saying that the hybrid Mustang would "be all about delivering V8-like performance with more low-end torque."
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